We're snooping your pages.  We're creeping your posts.  We're sharing your stuff.
We will not discriminate.  (Although we will often poke fun.)


One picture that may prove your belief in bodybuilding's golden era was a hoax.

What you thought was a real bodybuilding history isn't.  It was a contrived and profitable invention of one very clever man.  This pic kinda shows what we mean.

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Should we NOT be celebrating a woman's body just because it is fat?

The gorgeous woman who (once again) opens the debate about self-determinism versus industrialized beauty;  Tess Holliday .

The gorgeous woman who (once again) opens the debate about self-determinism versus industrialized beauty; Tess Holliday.

Our buddy Nick LeFabvre Snooped over to us an interesting debate he's interested in having about a hashtag making it's rounds in the fit-focused social networks (and beyond): #EFFyourbeautystandards.

The hashtag is intended to encourage women to self-define their own ideals of beauty, and to not attach too deeply to the marketed ideals of "industrialized beauty."  It was started by a plus size model Tess Holliday, who was signed to major modeling agency recently.  

Which is where Nick's post comes in.  He snooped us a contrary – and rather inflammatory – opinion on the matter from a fitness enthusiast named Brit Bliss.  (A model in the beauty industry, she chose the title  "public figure" on Facebook, so clearly is a woman of huge authority on the matter.  Eye-roll.)  While the message Holliday represents seems very healthy (not to mention savvy as heck), it turns sour when placed in the hands of Miss Bliss (oooh! now we get it!) and her "fit-chick" extremism.  She strongly that everyone thinks the same way she does, believing that fat is a bad thing no matter what and should be "fought against."  


While Nick noted to us his opinion that both women have balls for two entirely opposite reasons, he is mostly fascinated with what others think of this debate.  And that curiosity makes all of this double-Snoopworthy, because when a competitive bodybuilder – usually the stereotype of body-nazi-ism – is inviting a rational debate on self-image message, well,  it's something pretty nifty.  

Chime in; we're sure you ave an opinion on the topic.


Now you can win exercise more than hockey!

Photo from

Looks like CrossFit is selling out.  

Correction: looks like CrossFit is selling out again.

Former CrossFit Games big muckamuck Tony Budding is sending out press declaring his intentions to create The NPFL, National Professional Fitness League.  Basically, it is the CrossFit games with more flash and less sensibility.  (Because lord knows those events were already just BRIMMING with sensibility, right???)  Or rather, it's the CrossFit Games with more focus on selling than on fitness.  Which is basically, you know, the CrossFit corporate model as it already was anyway.

The twist, here, is that they want to turn CrossFit into a team-based sport.  While competition is individual, you belong to a team, advance with a team, and your team wins.  Now, as much as we at The Snoop tease CrossFit, we have to agree this is a smart idea.  We mainly agree because, well, Next Level has been approaching bodybuilding and strength from this team-based angle for the past decade.  (If only we had the money CrossFit has.  Investors, anyone?)

The goal is to "make the NPFL bigger than the NHL."  Which we at The Snoop thought sounded weird.  Is the NHL somehow a benchmark of professional sports entertainment success?  Why not the NBA?  or the MLB?  Why pick on hockey?  

Oh wait – hockey has tons of injuries.  Maybe the comparison is apropos after all.  (Cue: drum snare.)

Now guys who want to be hard-asses and act like training shirtless to impress chicks is somehow different than bodybuilding can get pro status for being able to jump 50 times and then run around.  Which is cool for those CF aficionados, but seems like yet another thinly-veiled attempt to milk yet more money out of the fitness industry by borrowing a model from the "sports entertainment" industry.  

Not sure who this is the bigger win for, the fitness industry or the CrossFit Games.  But one thing is for sure: whoever makes the most money off this, it's you guys who are paying the bill.

New class distinctions allow StrongMen and CrossFitters to kiss and make up.

Grab it from here – we don't know when they'll be posted on the NAS website!

So, StrongMen like numbers.  BIG numbers.  It seems all they ever think about is numbers, numbers, numbers.  So much so that their competitive classes have long been missing the human labels for body weight so common to other sports.  Often you win in the "201lb to 230b" class, which is a great accomplishment, but lacks the joie de viv and sparkle of just saying, like: "Yeah, I crushed the Light Heavyweights!"


Recently the North American StrongMan (NAS) Corporation (yes, folks – it is a corporation) has changed it's weight class classifications, suggesting more descriptive for the weight class divisions.  Now, you are not just a 201-230 guy - you are a "Light Weight Plus!"  (Which we guess is just a polite way of call ing a lightweight fat, maybe . . . ?)  

But the big news is not in the language but in the addition of a new type of StrongMan competitor classification: the "StrongMan Fitness" divisions.  These are basically classes designed for lighter or smaller men and women (well, lighter and smaller as relative to the beasts that typically compete in StrongMan - which often are bumping around the upper 200lb. range). 

If it seems like StrongMan is making a move to capture the CrossFit competitors, you're guessing right.  While no such official statement has been made, it is a pretty transparent move.  The weights and divisions are very close in capacity to the (far more corporate) CrossFit games.  In order to keep up with the Joneses, steps must be taken to not lose market share in an already small niche sport.  

Likewise, with the Arnold Sports Festival – the Disney World of muscle sports – fast bearing down on us, the additions were a vital move for NAS.  StrongMan is already in the Arnold, and this is one way to capitalize on the excitement of the festival towards encouraging participation the rest of the year.  

One more note: as of the time of this posting, these new divisions were not listed on the actual NAS website, but were merely floating around the social-network sphere (and hence how they ended up here on The Snoop).  So you may want to grab that image. (Or subscribe to the blog – which we obviously would prefer!)

What?  Are you surprised that the listing could only be found at random? Did you actually expect an entity that controls a sport to post essential, game-influencing information immediately to their website?!  Don't be silly!

They clearly have too many numbers on their mind.