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We will not discriminate.  (Although we will often poke fun.)


Perhaps the most important competitive bodybuilder in the world.

We will not hide the fact that we at the Snoop, The Next Level and the PhysiQulture Collaborative we have a favorite bodybuilder.  We are completely biased towards Collin Clarke, who's genius is once again making the rounds of the interwebs.

Is he a pro?  Nope.  
Does he have a supplement line?  Not even close.  
Has he been in any movies?  Not even close.  

Yet this young amateur represents, in all of his work, not only what this sport can be and do at it's best, but why this sport – so typically regarded as a strange, unnecessary vanity appendix that we can just as easily remove without consequence from our cultural landscape – is actually genuinely relevant and remarkably potent in our society.

Collin Clarke's story is not unlike dozens of inspirational stories we have seen about those with unique capacities overcoming unlikely odds to dignify themselves as achievers.  However, it is unique in one remarkable aspect:

Collin Clarke helps bodybuilding overcome it's own social disabilities – of which he sport has many!

Bodybuilding is misused, misrepresented, bastardized and sold off for scrap.  It is often a circus, and too often a rationale for insidious self-destruction.  It is not well equipped under it's current mode of representation to stand on it's own without help.

Which is why Clarke is such a phenomenal ambassador for the sport.  Indeed, we at The Snoop think he is perhaps doing more for revealing the true social relevance of the sport in spite of being arguably among the least-awarded athletes ever popularly publicized.  

We love when his smiling mass and gentle aggression starts making the rounds of the internet.  Not only for what it makes us understand about our own ability to achieve more, but how it legitimizes the very existence of the sport upon which so many projects are built, yet which is far too often misinterpreted by the society from which it was born.

Sort of similar to Collin himself.

Thanks man.  Keep getting swollen bro!