We're putting our reputation (we have a reputation?) on the line with this one, and making a Snoop prediction.
At the start of every fitness fad there is a rationale, reasonable, functional and purposeful idea. A small group adopts a practice, gets amazing (or more commonly enviable) results, and soon the followers want on-board. Yet in order to disperse the "information of success" that information needs to be dumbed down to basic, common denominator points that rarely encompass the breadth and scope of the original practice. Soon – viola! – you have a fitness fad that has more moxie than meaning.
When we look at "bodybuilder diets," the drug free world of the sport in the 90's and early 00's was a hive of diet creativity. We stereotype these diets today as "fat loss only" situations, but in reality the bodybuilders were trying to figure out how to develop strength, moderate bodyweight and develop high nutrition for maximal healing. These latter principles are rarely noted when someone says "bodybuilder diet." (Which is a crying shame.) All people remember is the leanness of the athletes, and this is the information that got simplified and dispersed until everyone thought that "the way bodybuilders eat" was solely and exclusively about restriction and deficit – a gross misperception due to fad-sim.
Remember: a "focused" bodybuilder often increases their calories and macros to cause a metabolic rise – which then often helps drop fat! This is similar to what many strength athletes are now discovering, yet not realizing this kind of method is, in actuality, bodybuilding dieting at it's finest.
Well, lately we have Snooped many, many posts out there in the social networks about strength athletes on remarkable and focused diet programs. Generally, these "performance diets" are described as minor miracles and treated as if they are some new innovation. But upon investigation, we seem to see many principles that are used by competitive bodybuilders int he majority of their year to gain strength, size and endurance.
In short: the strength world has begun eating similar to the bodybuilders whose eating methods they previously dismissed, and don't seem to realize it!
This brings us to our prediction: over the next year to 18 months (let's say through 2016 and into 2017) you will begin to see a rise in "performance dieting" being the new popular diet trend. While it is very, very similar to good old-fashioned bodybuilding dieting, it will be promoted and marketed as if to bodybuilding interests, and toured as pure strength and performance enhancement. It will be a rebranding by the masses of what was already popularized within another niche decades earlier.
Now we may be wrong, but I am betting you will countless Instagram shots from the strength world of their fancy diets, Facebook posts about the meal plans the lifters are adopting, and certainly service sites gleefully promoting diet services to the competitive lifting world.
Snooped it here first, folks.