Frown upon us for being juvenile and just liking all the swear-words, but we have always loved Thug Kitchen. Their ability to boil down sensible and healthful eating to basics is clever and quick – and effective. Meanwhile, their silly-yet-sublime work helps de-snobbify nutritional eating. Someone had to wrest away from the Williamsburg-styled elitists the obnoxious mantle of fitter-than-thou eating, and the Thugs fight that battle on the forefront.
And with their new cookbook promotion they have once again given us a way to smile about how idiotic we are with our shitty food choices. They produced a short, simple yet giggly trailer that will make you smile whether you are a fitness freak on a diet or a lard-ass with your hand halfway into a can of Duncan Hines frosting.
Short, simple, slightly-naughty and always giggly is what thug Kitchen does best. And they don't just do it for the ego thrills; they do it with a none purpose: bitch-slapping some common sense into our fucking retarded-ass attitudes about rad food choices!