Snooped this off Tyler Rabin (The Beast, Spring '13). Apparently gyms full of 'roided dudes doing 300-rep sets of so-partial-they're-barely-reps reps on mostly machines is somehow motivating.
As we all know, images of 'roided dudes lifting and posing set to dramatic, neo-classical music is a guaranteed motivator. It's just how Mother Nature intended. And Tyler threw a whole YouTube channel of it at the Collaborative. Easily impressed: they name is EAT.SLEEP.GYM!
You know the mantra: we snoop, we share, no filters.