A lot of gyms and coaches get ahead for a while.
But they fade, and profits fall
and eventually their appeal withers and their skills are forgotten.
The reason is because they showed up
eager to sell you the right answers.
FINALLY! Someone selling you the answers!
And then they make good on that sale.
At first they profit. Then they prosper.
But eventually – seemingly far too soon –
they lose momentum.
They become tired and worn.
Then they fade and fail.
But meanwhile, there are some places that last,
some coaches who remain consistent
and certain methods that truly stand the test of time.
What makes them different?
Well, these are not the ones that showed up
and eagerly sold you the answers.
The long term survivors are the ones that
– no matter what –
just keep selling you more questions.