Bodybuilding and strength sports are like the "going to the movies" of athletics. Just as with a movie, tens of thousands of people – even millions – will eagerly all stare in one direction, feeling deeply invested and excited by all that's going on. And everyone really believes something is happening; that the events they are watching are relevant and important.
But movies are just lights thrown onto a wall; the characters aren't really there, and the explosions never happened, nor the crimes, nor the jokes, nor the love. The light gets doused, and people pick up their things and return to their homes and their jobs. And nothing changes. So much noise and excitement and attention, yet nothing actually happened.
Which is why athletes should strive for goals beyond their sports – and this is probably true of all sports, not just strength and bodybuilding. And maybe it's true for all pursuits, like business and artistry and politics and family. But speaking only about the bodybuilders and strength athletes of this moment, they should strive to have their work be more than just the movies; more than just inconsequential theater. They have all the eyes watching them – they have the attention of thousands all set upon their next actions. Imagine if they made those actions relevant? Imagine if all those people went back to their lives and loves and jobs and decided what you did was real.
Imagine all the change that you could incite! The minute you stop living like you're waiting for the credits to roll