Bodybuilding is motivated by the past.
StrongMan is motivated by the future.
Lifting happens in the present.
The inspiration for this quote was ripped off of a far more meaningful quote by Lao Tzu:
If you are depressed you are living in the past.
If you are anxious you are living in the future.
If you are at peace you are living in the present.
Sometimes, you have to put a little frosting on things so that people take interest in them.